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Jordan Quai 54

Bring Your Game. Not Your Name.

  • Location: Paris, France

Quai 54 doesn’t care who you are, where you’re from or what you’ve done. You’ve got to turn up on the day, and simply ball out.

Now an annual highlight on the basketball calendar, Quai 54 began back in 2002. The weekend has always been about so much more than what happens on the court, a 20,000 strong crowd makes for an electric atmosphere, bringing the style and swag to Quai 54 and setting it apart from all other streetball tournaments.

This year’s tournament was bigger than ever, and took Quai 54 back to its roots in Paris’ 12th arrondissement. Quai 54’s long standing partnership with Jordan Brand continued, and this year’s product collection was once again the talk of the weekend. Jordan cooked up a black suede AJ1 with mismatched Parisian accents for the streets, whilst dropping a Q54 AJ XXXI and Formula 23 Low for the court. The Quai 54 Collection won’t be around for long, so if you want to add them to your summer rotation, you better move quick.

Before you make it to the main stage of Q54, you’ve got to put the work in to qualify. We hit up Paris’ Hoops Factory to watch a stack of Europe’s top streetball teams battle it out in the hope of securing a spot at the weekend showpiece.


Quai 54 doesn’t care who you are, where you’re from or what you’ve done. You’ve got to turn up on the day, and simply ball out.

Come Saturday afternoon Quai 54 was in full swing, with temperatures soaring as high as 35 degrees, there was literally too much heat. With the tournament being straight knockout, you need to be on your game from the minute you step on the court. There’s no warm up, and no second chances.

Local favourites, YARD La Relève had even recruited the Orlando Magic’s Evan Fournier to their starting line-up, a Parisian native who has worked his way from the streets to the NBA and was now back to add the Q54 trophy to his CV.

The highlights were coming thick and fast, and the action on court matched the atmosphere in the stands. The Parisian natives brought their unique style and flare to the court, something that has to be witnessed to be believed.

It wouldn’t be right if there was a Jordan Brand event without a few Jordan Brand athletes. Step forward Kemba Walker, Jabari Parker and Victor Oladipo. The three NBA stars hit up Paris to soak up the atmosphere and take the crowd hype to the next level.

Basketball and music go hand in hand, and you can’t have Quai 54 without performances from some of the hottest names from the French street scene. Trap superstar MHD took to the stage on Sunday, whilst Tory Lanez jetted in from the USA to perform his smash LUV and close the Saturday session.

The crowd is so important to Quai 54 and they turn up in a big way. When you’re rocking up to one of the biggest basketball events of the year, you best have some serious heat on your feet. Check out our gallery of some of the best kicks we spotted at this year’s event.

The action continued on Sunday as the semi-finals were underway. And it was no surprise to see Evan Fournier’s YARD La Relève make the final four alongside locals’ La Fusion, Hoodmix and the UK’s own Midnight Madness All Stars. After two hard fought games it was down to the two local sides, YARD La Relève and La Fusion to face off for the Quai 54 crown.

You can’t have Quai 54 without an epic dunk contest, and this year was no different. Before the Quai 54 final tipped off, four of the world’s best dunkers laced up the new Air Jordan Super.Fly 2017 to throw it down in front of guest judges Kemba Walker, Jabari Parker, Victor Oladipo and Quai 54 founder Hamadoun Sidibé.

After four rounds of straight craziness, Ukraine’s Vadim “Miller” Poddubchenko picked up the title for landing a ridiculous under both legs dunk that secured him a perfect 40 from the judges.

After a weekend of basketball, music and general Parisian swag, it was time for the Quai 54 final.

Two local teams facing off in what was set to be a Quai 54 classic. An electric first half saw highlight plays from both sides and the NBA’s Evan Fournier really turning it on for the crowd. Despite Fournier’s moments of magic, his side trailed La Fusion 26 - 33 at the half.

Unfortunately during the half time break the weather took a turn for the worst and Paris was hit by one of the biggest storms the city has ever seen. The Quai 54 Final was a washout.

After two days of blistering sunshine, the heavens opened and the rain showed no sign of letting up. The game was abandoned with one half still to play and no winner was crowned.

Despite the ending, Quai 54 2017 was a wild success that created some amazing moments and once again put Parisian basketball firmly on the world’s radar.

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