The Converse Chuck Taylor All Star trainer is as popular today as it was in 1923. Converse All Star shoes are a statement and in their simplicity, have managed to remain cool throughout the years.
If you were asked to name the oldest, most popular, best selling shoe of all time, the majority would assume this title would be held by industry giants such as Nike or adidas... how wrong they would be!
In 1908 the Converse Rubber Shoe Company in Malden, Massachusettes became established and by 1910 Converse had a production line of 4000 shoes a day. In 1917 this became the main turning point for the company with the aim of enhancing the performance of the wearer. The 'All Star' Basketball was introduced, the sport was only 25 years old.
In 1921, a Basketball player by the name of Charles Chuck Taylor walked into Converse complaining of sore feet, so Converse gave him a job! He strenuously went on continuing with his work until shortly before his death in 1969. The 'Chucks' soon became an icon of American sportswear and with such, a position it has maintained ever since with the likes of sports stars, rock stars, skaters and surfers frequently seen sporting Chucks!
The Converse All Star Chuck Taylor is undisputedly the king of the kicks, boasting sales of over 800 million pairs worldwide. Unlike any other shoe that eventually loses its popularity, the Converse All Star Chuck Taylor is as popular today as it was in 1923 when Chuck Taylor's name was stitched onto the patch, marking their birth. The shoes were not particularly popular until Basketball player Chuck Taylor adopted them as his preferred shoe. Since that date the original Chuck Taylors have not changed one bit.
So why has this iconic shoe lasted the test of time whilst others have disappeared off the radar? Perhaps it's the history behind them. The shoes found their place into every lifestyle the United States had to offer.
• Canvas uppers
• Rubber sole
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