Pro:Direct Basketball and adidas hosted Denver Nuggets' star Kenneth Faried at Pro:Direct LDN19, for an exclusive event with some of the UK’s biggest basketball fans.
The “Manimal” took to the stage to talk about his love for London, his passion for fashion and of course life as an NBA player and being of part of the adidas family.
Look out for Faried taking to the court in the adidas 'Crazy Explosive' over the remainder of the season.Watch the video
Its a great thing for our brand, you know, on the court you’ve got James (HARDEN) doing his thing and he’s basically in an MVP race with Russel (WESTBROOK). Its amazing to see how that helps take our brand to the next level.
Dame (LILLARD) is still doing his thing and Derek (ROSE) went to New York which is a bigger market for him to showcase his skills again. I’m in a smaller market but were still doing ok, especially off the court, I’m doing my fashion thing with adidas, we’ve got all these nice shoes out like NMDs, Ultra Boosts and especially the top shoe right now which is the Yeezys so thats great.
"KEEP CRAFTING IT AND KEEP GETTING BETTER AT IT AND YOUR TALENT IS GOING TO SHOW NO MATTER WHERE YOU'RE AT IN LIFE"
To help celebrate adidas basketball in London, a selection of lucky Pro:Direct Basketball consumers and competition winners were invited to work on their skills on court at the O2 Arena the night before the big game.
Getting first hand tips and tricks from Dikembe Mutombo, Isiah Thomas and Ronnie Turiaf would help anyone shape up their game.
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