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Jordan Brand Classic 2017

Europe’s finest high school talent’s hit the courts of Barcelona, for the 2017 Jordan Brand Classic.

  • Location: Palau Blaugrana, Barcelona

Think Jordan, think greatness.

The Jordan Brand Classic is a showcase of the next generation. Since it’s creation in 2002 the JBC has featured the likes of Carmelo Anthony, Lebron James and Chris Paul. The annual event has become a highlight on the basketball calendar, giving the world a sneak peak at the next generation of ballers.

Alongside the All American Game sits the Global Showcase. Taking the finest players outside America and putting them on the main stage in Brooklyn, NY.

We hit up Barcelona to take you access all areas, as Jordan Brand work out the 40 best Europeans, before cutting them to a team of 10 that will feature in the Global Showcase.

Want the latest Jordan Brand gear? Check it out

Who’s Next?

We take you access all areas at the 2017 Jordan Brand Classic in Barcelona. Europe’s elite high school players hit the courts with NBA Legend Ray Allen, as they look to prove they've got exactly what it takes to be NEXT.

Upon arriving in Barcelona the players were fully hooked up by Jordan Brand, giving them everything they needed for the challenges ahead. The highlight? A fresh pair of Air Jordan XXXI in the latest ‘Black Cat’ drop.

The first session saw NBA Legend Ray Allen set the scene for the weekend. One of the greatest to ever do it was going to be on hand to mentor each player and provide that elite level insight that only the best can.

We sat down with Ray to get his take on training, routine and what it takes to be oh so clutch in those game winning situations.

You have to be obsessive. You have to take it to the level where, your muscles, you could sleep walk doing it

Ray Allen - Boston Celtics, Miami Heat

The Cut w/ Ray Allen

  • The Myth of the Jordan Breakfast Club
  • Michael Jordan was synonymous for being up early, getting to the arena, lifting weights and he would always try to encourage, inspire and motivate his teammates to join him.

    As a kid for me that was, those stories were always what were set in stone with me. If you needed to get better, put that work in, you got to do it like MJ does it. He’s there lifting and getting ready and to me it seemed unfathomable because you have a time to go to practice, why would you do the extra?

    The Breakfast Club is this idea that you get up early, you get your work in, you try to beat everybody there and do what it is you need to do. Be ready even before practice. And that’s the kind of mentality to install in young people today, don't rush to your work. get there early. if the coach says be there at 7, get there at 6. Be sweating already, have that mentality of I’ve already come here to work and I’m excited and enthusiastic about what I’m doing!

  • The Power of Routine
  • If you look at life, look at everybody's life, most people will say routine is boring. And you want to get out your routine. To play a sport really well, at a high level you need to be really routine, you have to be systematic. You have to be obsessive. You have to take it to the level where, your muscles, you could sleep walk doing it. You could do it without breathing. Like all these ideas and thoughts when you go in to a game and you can map what you did in practice, right in to the game. It’s almost like I’m working harder in practice, the game is like a day off compared to practice. You do those several things over and over again, and then you stay consistent and you do them for 15 years, 20 years and you look up, and all of a sudden somebody says “WOW. you’re one of the best that ever did it”. Only because you did the same stuff simply over time over and over again.

    Where is Ray at? Oh he's right there. It’s this time? He’s right there. Same spot every game. No matter who we play, where we play, always in the same spot.

  • Why so clutch?
  • Well everything is mental, if you let your body overtake you then it becomes mental and you become fatigued. The idea is to, no matter what you’re doing, and this is life, your body breaks down at points in your life, in your job, no matter what it is, if you’re not conditioned. Your heart becomes erratic if you absorb, or if your mind produces pressure from your surrounding environment. So, that’s why no matter what sports you play, or what job you do, you work out. You exercise. When you start sensing pressure in your job your body can calm itself down. You know, I need to work out a little bit more so i can handle these stresses. So for me, when I go on the floor my body is at least comfortable. So when its two seconds on the clock, I'm not erratic, my heart’s not beating through my chest. I’ve got to make two free throws, I can go to muscle memory and past experience. Like I said, you do everything in practice that you would do in the game, but you do it in practice times ten. So when you get in the game it looks effortless.

  • Greatest Athletes in the world?
  • The way my body is, and the way basketball players are. We’ve always thought and we’ve always gave the nod to soccer players that they were the greatest conditioned athletes in the world. Most of us basketball players feel like we are incredibly conditioned as well, and a group of the greatest athletes in the world. So my mentality is, just because I’m not playing anymore, does not change that title for me. I don't have to stop being a great athlete, I don’t have to stop being greatly conditioned. Physically, what other things are out there in the world for me to do? Run a marathon. Compete in the iron man. Those are future goals of mine because I truly believe its all mental. Put my body through something that’s extremely intense and see just how mentally strong I am. We all say and think we are mentally strong, but if we get thrown in to an adverse situation, we’ll really get a chance to look at that and test it out. For me I always like to push the envelope with really how mentally strong I am.

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  • The Myth of the Jordan Breakfast Club
  • Michael Jordan was synonymous for being up early, getting to the arena, lifting weights and he would always try to encourage, inspire and motivate his teammates to join him.

    As a kid for me that was, those stories were always what were set in stone with me. If you needed to get better, put that work in, you got to do it like MJ does it. He’s there lifting and getting ready and to me it seemed unfathomable because you have a time to go to practice, why would you do the extra?

    The Breakfast Club is this idea that you get up early, you get your work in, you try to beat everybody there and do what it is you need to do. Be ready even before practice. And that’s the kind of mentality to install in young people today, don't rush to your work. get there early. if the coach says be there at 7, get there at 6. Be sweating already, have that mentality of I’ve already come here to work and I’m excited and enthusiastic about what I’m doing!

  • The Power of Routine
  • If you look at life, look at everybody's life, most people will say routine is boring. And you want to get out your routine. To play a sport really well, at a high level you need to be really routine, you have to be systematic. You have to be obsessive. You have to take it to the level where, your muscles, you could sleep walk doing it. You could do it without breathing. Like all these ideas and thoughts when you go in to a game and you can map what you did in practice, right in to the game. It’s almost like I’m working harder in practice, the game is like a day off compared to practice. You do those several things over and over again, and then you stay consistent and you do them for 15 years, 20 years and you look up, and all of a sudden somebody says “WOW. you’re one of the best that ever did it”. Only because you did the same stuff simply over time over and over again.

    Where is Ray at? Oh he's right there. It’s this time? He’s right there. Same spot every game. No matter who we play, where we play, always in the same spot.

  • Why so clutch?
  • Well everything is mental, if you let your body overtake you then it becomes mental and you become fatigued. The idea is to, no matter what you’re doing, and this is life, your body breaks down at points in your life, in your job, no matter what it is, if you’re not conditioned. Your heart becomes erratic if you absorb, or if your mind produces pressure from your surrounding environment. So, that’s why no matter what sports you play, or what job you do, you work out. You exercise. When you start sensing pressure in your job your body can calm itself down. You know, I need to work out a little bit more so i can handle these stresses. So for me, when I go on the floor my body is at least comfortable. So when its two seconds on the clock, I'm not erratic, my heart’s not beating through my chest. I’ve got to make two free throws, I can go to muscle memory and past experience. Like I said, you do everything in practice that you would do in the game, but you do it in practice times ten. So when you get in the game it looks effortless.

  • Greatest Athletes in the world?
  • The way my body is, and the way basketball players are. We’ve always thought and we’ve always gave the nod to soccer players that they were the greatest conditioned athletes in the world. Most of us basketball players feel like we are incredibly conditioned as well, and a group of the greatest athletes in the world. So my mentality is, just because I’m not playing anymore, does not change that title for me. I don't have to stop being a great athlete, I don’t have to stop being greatly conditioned. Physically, what other things are out there in the world for me to do? Run a marathon. Compete in the iron man. Those are future goals of mine because I truly believe its all mental. Put my body through something that’s extremely intense and see just how mentally strong I am. We all say and think we are mentally strong, but if we get thrown in to an adverse situation, we’ll really get a chance to look at that and test it out. For me I always like to push the envelope with really how mentally strong I am.

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Jordan Brand Classic: Day 3 - Game day

It all comes down to this. 41 Players arrived in Barcelona, only 10 will make it on to Brooklyn.

The top 20 players of the Jordan Brand Classic faced off in an epic All Star Game to prove they had what it takes to battle it out in NYC.

After a hard fought game the MVP's of the Jordan Brand Classic European Tour were announced. Next Stop Brooklyn.

After two days of intense training, with some of the world’s top coaches it was time for the All-Star Selection. The players had been judged against their physical condition, playing style and their mental toughness.

Just 20 players made the cut for the weekend’s All Star Game at the Palau Blaugrana, home of FC Barcelona. One final shot at impressing the coaches and forcing their way on to the plane to NYC.

After a nervous start the game game alive in the 2nd quarter, both teams balling hard and putting it all on the line.

Stand out players on the night included Kilian Hayes and Theo Maledon of France. Both players putting on a show in the back court and delivering vital buckets.

After the buzzer, Ray Allen took to the court to deliver the news they had all been waiting for. Heartbreaking for some. Life changing for others.

Just 10 players will be taking the next step and heading stateside for the JBC International Showcase. To follow their journey, make sure you’re tuned in to Pro:Direct Hoops as we bring you full access across Instagram, Twitter and Facebook.

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